spruce collective

2023 | co-created business, selling digital deliverables for weddings and other celebrations

For our senior thesis, my good friend and fellow creative, Micaela Allen, and I decided to start our own business! We had both gotten married in the summer of 2022, and we found that we had two things in common after the wedding planning process: 

1. weddings are expensive, and

2. we LOVED making all the graphics from scratch (invites, welcome signs, you name it)! 

This realization gave way to Spruce Collective! We create unique and engaging suites of designs to then sell them through Etsy. Once paid for, the designs are editable for the customer to add their own information and send them off to their family and friends.

I was able to use my experience in graphic design to create our logos and icons, and my experience in business administration to write our business plan. Micaela used her experience to create our marketing plan and copywriting. Together we created the brand and we will both design the deliverables to be sold.

To see example of wedding graphics I made to sell on Spruce Collective, click here :)

I am so thankful for the experience this has given us in writing business, marketing, and branding plans/strategies, as well as for the chance to be a part of the special moments in others' lives.

The following are some examples of wedding suites I have made for Spruce Collective: